Last 7 days
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Unique visitors
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Different people, counted once a day
Sent to App Store
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Website visitors who tapped Download
Store click rate
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Visitors who tap the App Store button
Total app downloads
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All sources, most never visit this site
Visitors per day
Unique visitors, UTC days · hover for page views
Downloads per day
First-time App Store downloads, all sources · striped = not published by Apple yet
Channels
Unique visitors by where they came from
Top pages
Page views
Countries
Unique visitors
Devices
Unique visitors
Downloads by campaign
Which button and platform led to installs
Apple only shares campaign breakdowns in App Store Connect. See Analytics → Campaigns for tiktok-hero, instagram-cta and so on.